Privacy Policy

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Last updated: 10 April 2026

AIKNIT LTD, trading as aiKnit (“aiKnit”, “we”, “us”, or “our”), is committed to protecting your privacy and handling your personal data transparently and lawfully.

This Privacy Policy explains how we collect, use, and protect personal data when you visit our website, contact us, sign up for our newsletter, or otherwise interact with us.

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1. Who we are

Data controller: AIKNIT LTD
Trading name: aiKnit
Registered address: 102 Hargwyne Street, London, Greater London, SW9 9RJ, United Kingdom
Privacy contact email: sophie@ai-knit.com

AIKNIT LTD is registered and operates in the United Kingdom.

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2. What this policy covers

This policy applies to personal data collected through the aiKnit website, including:

• enquiries submitted through our website contact form;
• newsletter sign-ups;
• enquiries relating to talent, recruitment, demos, partnerships, or investment opportunities; and
• other direct communications sent to us through the website.

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3. The personal data we collect

We currently collect the following categories of personal data through our website:

• full name
• email address
• message content or other information you choose to include in your enquiry

We do not intentionally request special category personal data through the website. Please do not submit sensitive personal data unless it is necessary and relevant.

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4. How we collect your personal data

We collect personal data directly from you when you:

• complete the contact form in the website footer;
• sign up to our newsletter through the navigation bar; or
• otherwise contact us through the website.

At present, based on the information you provided, we use Webflow forms on the site. Webflow also provides website infrastructure and related hosting/services. Webflow offers a data processing addendum and describes itself as processing customer personal data on behalf of customers, which is relevant where form submissions are handled through its platform.

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5. How we use your personal data

We use personal data for the following purposes:

• to respond to enquiries you send us;
• to communicate with people interested in aiKnit, including potential talent and investors;
• to provide demos or follow up on requests for more information;
• to send newsletter updates and other marketing communications where you have chosen to receive them;
• to manage and improve our communications and business operations; and
• to establish, exercise, or defend legal claims where necessary.

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6. Our lawful bases for processing

Under UK data protection law, we must have a lawful basis for using your personal data. The lawful basis depends on the purpose.

Contact form and general enquiries

For names, email addresses, and message content submitted through our contact form, our lawful basis is legitimate interests. Our legitimate interests are communicating with people who contact us, responding to requests, and managing interest in aiKnit from talent, investors, collaborators, and other contacts. Legitimate interests can be used where the processing is necessary for a real business purpose and is balanced against the individual’s interests and rights.

Demo, talent, and investment enquiries

Where you contact us about working with us, learning more about our services, requesting a demo, or discussing investment, we rely on legitimate interests to review and respond to your enquiry.

In some cases, if your request is specifically about entering into a business relationship or taking steps before a contract, processing may also be necessary to take steps at your request before entering into a contract. The available lawful bases under UK GDPR include both contract and legitimate interests depending on the context.

Newsletter and marketing emails

Where you sign up for our newsletter, our lawful basis is consent. You can withdraw your consent at any time by clicking the unsubscribe link in our emails or by contacting us at sophie@ai-knit.com. The ICO states that where PECR requires consent, consent should also be the UK GDPR lawful basis for that processing.

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7. Who we share personal data with

We do not sell your personal data.

We may share your personal data with trusted service providers who help us operate our website and communications, including:

• Webflow, which we use for website hosting and website forms; and
• other professional advisers or service providers where reasonably necessary for legal, operational, or administrative purposes.

We may also disclose personal data:

• if required by law, regulation, court order, or a competent authority;
• to establish, exercise, or defend legal claims; or
• as part of a business transaction such as an investment, merger, acquisition, or reorganisation, where lawful and appropriate.

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8. International transfers

We are based in the UK, but some of our service providers may process personal data outside the United Kingdom.

For example, Webflow publishes privacy and data processing terms that contemplate international processing and transfers in connection with its services. If we transfer personal data outside the UK, we will take steps to ensure that appropriate safeguards are in place as required by UK data protection law.

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9. How long we keep personal data

We keep personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, regulatory, tax, accounting, or reporting requirements. UK guidance expects organisations to state retention periods or the criteria used to determine them.

Unless a longer period is required or justified, we currently expect to keep:

• contact form enquiries: up to 12 months after the last meaningful contact;
• newsletter subscription data: until you unsubscribe, and for a limited period afterwards where necessary to maintain suppression records and demonstrate compliance;
• talent, demo, and investment enquiries: up to 24 mon
• ths after the last meaningful contact, where relevant to ongoing discussions or relationship management.

We may retain information for longer where necessary to comply with legal obligations or to establish, exercise, or defend legal claims.

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10. Your rights

Depending on the circumstances, you may have the right to:

• request access to your personal data;
• request correction of inaccurate or incomplete personal data;
• request erasure of your personal data;
• request restriction of processing;
• object to processing carried out on the basis of legitimate interests;
• withdraw your consent at any time where we rely on consent; and
• request transfer of certain personal data to you or another provider.

You also have the right to complain to the UK Information Commissioner’s Office (“ICO”) if you believe your personal data has been handled unlawfully. The ICO explains that people should be told which rights they have and that subject access requests generally must be handled without undue delay and usually within one month.

To exercise your rights, contact us at sophie@ai-knit.com.

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11. Marketing communications

If you sign up to receive our newsletter or updates, we may send you marketing emails about aiKnit, including company, product, or business updates.

You can unsubscribe at any time by using the unsubscribe link in any marketing email or by contacting us at sophie@ai-knit.com.

We do not currently use on-site advertising technologies based on the information provided to us.

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12. Cookies and analytics

At present, based on the information you provided, we use Webflow forms on the site and do not currently state that Google Analytics or Webflow Analytics are active.

If we introduce analytics, cookies, or similar technologies in future, we may update this Privacy Policy and any related cookie notice or consent mechanism. UK cookie rules are governed by PECR, and some analytics or tracking technologies may require consent unless a specific exemption applies.

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13. Security

We use reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

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14. Children

Our website is not directed at children, and we do not knowingly collect personal data from children through the website.

If you believe a child has provided personal data to us, please contact us at sophie@ai-knit.com so that we can review and address the issue.

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15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, our website, or our data practices.

Any updates will be posted on this page with a revised “Last updated” date.

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16. Contact us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact:

AIKNIT LTD
102 Hargwyne Street, London, Greater London, SW9 9RJ
Email: sophie@ai-knit.com